Spell Check

In re-reading and printing my blog in preparation for my final exam in Culture, Consumption and Marketing, I noticed all of the spelling errors in my blog. I'm embarrassed to say that I am a terrible speller and without Spell Check would not be where I am today. I apologize to my readers for my poor spelling. I guess I always knew that I was not good at spelling, but I never knew I was this bad.

It seems that without a squiggly underline in red underneath a word, I do not know that it is spelled wrong. In other words, not only I have lost my ability to proof read for spelling, but I've also lost my ability to spell. In all fairness I was never good at spelling, which is apparently genetic as my sisters and parents are not good spellers either.

If for whatever reason Microsoft Word cannot figure out what I am trying to say, I type the word I'm attempting to spell into Google. I not only spell typical, everyday words wrong, but I a also misspell company names. A friend told me yesterday, that I should add company names that I use often to my Spell Check. I guess I was always afraid of adding words to a dictionary in case I spelled them wrong.

It is interesting to note that I rely solely on technology for this basic skill I use everyday. From a marketing perspective, it is important to understand that a feature in technology can be so powerful that it can allow its users to forget how to do a basic, seemingly menial task. Not sure if this is specific to millennials or if this crosses generational boundaries. However, I grew up with Spell Check and typically do all of my writing on a computer.

From a consumer perspective, why isn't Spell Check everywhere? I often have wondered why blogspot.com doesn't automatically spell check using a little red squiggly line. For me and possibly other consumers, it is sort of a wake up call to see what other elements of technology I rely solely upon, and have therefore, lost an everyday skill. Some may argue that we have lost the ability to communicate; however, I like to think, I have just lost my ability to spell.