When I was debating what topic to choose for my blog, I first started with Mr. President Barack Obama. Just yesterday he was sworn in as the US President with an unprecedented 2 million people watching in person with millions more watching on TV. Last night on TV on an entertainment show a commentator was discussing how DC used to be the ugly version of Hollywood, and now it is Hollywood.
However, as I figured everyone would be writing on Obama I thought I'd switch it up and do my journal on Lululemon, one of my favorite retail experiences. When I went to the lululemon website and there was a cartoon of Obama in a yoga outfit, I had to go back to Obama the pop culture icon. Obama in a yoga outfit, really?
Watching Beyonce, Hannah Montana, John Legend, Aretha Franklin and hearing about Oprah over the past few days of inauguration, has truly shown me the star power of Obama. There is in fact a sense of Obama as a movie star. To me, Obama has turned Washington DC from a stuffy white mans metropolis to the diverse, forward thinking, capital of our country.
Whether the government will continue to run fragmented or foreign policy will change, I don't know. All I know is that I respect the new way of thinking, leading, and connecting with the citizens of our country and that Obama will bring change to this country.
So what's the "so what" of all this? For business? For politics? I guess the message is connecting to your customers. I went to the lululemon website today, because it has connected to me in a retail environment. I voted for Obama, although traditionally Republican, because he has connected with me through a message of hope and change. The message of connection must span more than a speech, a store, a website, a campaign, an article of clothing, it must be woven through all aspects of a brand.
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